Clean Chat - Social Media Marketing Tips with Cadi Jordan
This week on Clean Chat we are discussing all things social media marketing. When starting your own business, it is easy to focus all your time and energy on creating your perfect product. Your time is precious and the overwhelming task of creating a marketing strategy is often put on hold. However, a top tip from social media expert, Cadi Jordan, is to invest your time early on in creating a plan and a strategy for your business. Don’t forget to allow for a little flexibility but in the long run, it will definitely be worth while and will save you time and money.
Cadi has been working in the health and wellness sector for over 20 years and currently through Jordan Consulting, she helps spa’s and clean indie beauty brands asses their needs and create marketing solutions. We were very grateful to Cadi for collaborating with us on a webinar for our membership program called ‘Run Your Social Media Like A Business’. In this webinar Cadi discusses a tonne of practical tips and tricks to help you get the best out of your social media presence while saving you time and money as well as touching on influencer marketing and content curation and creation. You can check out the webinar here or click here for more information about becoming a part of our membership program.
In this episode of Clean Chat we also discuss the biggest mistakes that Cadi see’s brands making on social media, including sharing content that is off brand or not a high quality. We are all too aware that creating quality content takes time and for indie beauty brands with small teams, time isn’t always on your side. However, trying to put aside one day a week or even one day a month to focus on creating beautiful visuals or instagram and relevant and informative content for your blog, can make all the difference to the growth of your brand. Cadi also notes that although there are a growing number of social media platforms out there, and that you should try and save your account name on as many as possible, Instagram is currently the place to be.
Thank you again to Cadi for sharing her social media tips and tricks on Clean Chat this week, as well in her webinar collaboration with us (which you can check out here). Now onto the show! Listen to the full episode below, on iTunes, or check out the transcript...